CEW, June, Santa Monica
We love going to hear buyers talk. They are the gate keepers --the end point for everything we do. Without buyers who love our products, we are relegated to being one more website out of billions.
Once you’ve made it past the buyers, how do you succeed? And, more interestingly, why do so many beauty brands FAIL?
According to Priya Venkatesh, lead buyer for Sephora, beauty brands fail when they stop innovating. Become complacent, lose passion for your brand, and you lose the sales game -- its as simple as that!