Welcome to Catalyst Beauty's new blog!

Welcome to the first blog post on our experiences in the global beauty industry!

Last week we attended 2 great events here in LA:

First was Beauty Industry West's luncheon with JuE Wong, CEO of StriVectin --the independent brand that came from nowhere in 2002 and catapulted to the number 8 skin care brand in the U.S.

The real scoop, for me, was the importance of overseas DR sales, with StriVectin exceeding 6 years of domestic sales in 4 months of Korean home shopping exposure.

JuE Wong sung the praise of tiger moms --and in her case the approach worked, what an amazing career!