Earlier this week, Catalyst Beauty attended Magento's e-commerce forum at Fashion Digital L.A.
Not only was this event informative, it dramatically underscored how critical an effective e-commerce campaign is for any company --especially a beauty brand. To give you an idea: the volume of sales from e-commerce in the U.S. is expected to grow from $24 billion in 2012 to $68 billion by 2015! Even more fascinating: 21% of those sales are expected to come from mobile devices - so now's the time to ensure your website is mobile optimized!
The biggest takeaway from the event, however, is how essential a flawless e-commerce site is for online sales. Presentation is everything, and having a quickly thrown-together website simply won't cut it these days. In the beauty industry, where sales are fueled by emotional response to the promise of youth and appeal, having a polished platform is well worth the investment.
At Catalyst Beauty, we have the expertise and experience to design the perfect electronic presence for your brand --from tailored marketing and advertising to a seamlessly integrated e-commerce platform. Don't hesitate to contact us for more information!