At a recent presentation of Kline & Co, the message couldn’t be clearer- Omni Channel Rules!
Today’s customer is channel agnostic and willing to buy wherever it’s convenient and cost effective. It’s up to the brand to make shopping a seamless experience - whether via iPhone, computer, or in store.
Out of all the channels, it will come as no surprise that Ecommerce represent the greatest slice of the pie, with 25% growth in the past 5 years.
E-commerce sales represented approximately $230 billion of total retail sales in 2012, Amazon sales accounted for 25% of all e-commerce sales.
Retailers are striking back with enhanced shopping experiences, loyalty programs and diagnostic tools. Web marketers are engaging customers through social media with contests and coupons.
In the end, the goal is still the same as it has always been- create undying loyalty and repeat sales.
The tools are better, the competition is tougher, and stakes are higher than ever!