Marianne Cronin, founder of Catalyst Beauty, brings twenty-five years of successful brand creation to each and every project. With extensive hands-on experience in the science, branding, operations, and finance required to launch successful lines, she has generated skincare, hair care, and fragrance products for a wide variety of brands and distribution channels.
After developing the first skin care line to feature European Spa water (later sold to Revlon), Marianne spent six years leading product development for Thibiant International –the West’s premier manufacturer of innovative, prestige brands. She went on to spend three years developing alternate brands for Obagi Medical Products, launching the prolific physician’s Silicon Valley MediSpa. Drawing on her extensive experience and expertise, Marianne created the new curriculum for FIDM’s Fundamentals of Product Development.
Building on this success, Marianne co-founded Catalyst Beauty in 2002. A valuable liaison between R&D, marketing, finance, and distribution for large companies – and a comprehensive support system for start-ups – Marianne is currently developing and managing a number of innovative, internationally renowned skincare brands.