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Catalyst Beauty develops, markets, and manages innovative, high-performance products for the health and beauty industries.

 Whether you’re looking to launch a line or expand an established one, Catalyst offers the perfect comprehensive solution. Catalyst's principal has been a behind the scenes force in the beauty industry for over two decades; and with an extensive network of industry leading partners, Catalyst can fast track the critical path to high performance, strategically designed products.

By constantly tracking the industry’s pulse, we ensure your products stay ahead of emerging global trends. Plus, our in-depth knowledge of all phases of the development and distribution process enables Catalyst to bring your product visions to market on time and on budget.

Catalyst Beauty has the knowledge, resources, and inspiration to provide the perfect fusion of creativity & service that’s right for you --individual product consulting or a turnkey solution. Visit our services page to learn more!


 
 
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Marianne Cronin, founder of Catalyst Beauty, brings twenty-five years of successful brand creation to each and every project. With extensive hands-on experience in the science, branding, operations, and finance required to launch successful lines, she has generated skincare, hair care, and fragrance products for a wide variety of brands and distribution channels.

After developing the first skin care line to feature European Spa water (later sold to Revlon), Marianne spent six years leading product development for Thibiant International –the West’s premier manufacturer of innovative, prestige brands. She went on to spend three years developing alternate brands for Obagi Medical Products, launching the prolific physician’s Silicon Valley MediSpa. Drawing on her extensive experience and expertise, Marianne created the new curriculum for FIDM’s Fundamentals of Product Development.

Building on this success, Marianne co-founded Catalyst Beauty in 2002. A valuable liaison between R&D, marketing, finance, and distribution for large companies – and a comprehensive support system for start-ups – Marianne is currently developing and managing a number of innovative, internationally renowned skincare brands.